From a guy who doesn’t know the meaning of the word fake, but
is most certainly blessed with a desired edge, the projectile career of Simon
Stanley Ward takes a massive leap forward with the release of his self-titled
debut full length album. Now no longer the sole domain of its multitude of presence-based
activities in the South East of England, the music of Simon is now extended
into many other listening arenas via a record rock solid with a genuine sound ratcheting
up the twang barometer. There is also a tantalising yearning within a voice
ripe with honesty which continually digs deep into the core of rock n’ roll
infused country music.
While this album is no homage to the rhetoric of alt-country
rock, there is a definite alternative twist to the ten tracks that circle your
senses with an intriguing motion prior to landing right on their intended spot.
Right from a curious opener which succeeds in immediately raising your
eyebrows, its arousal tendencies take a while to sink in as the record
carefully assesses an acute parking spot within your collection. ‘The Monster Song’ is that splendidly
surreal opener spiced up with some heavy bass twang before making way for a
trio of numbers intently raising the heat. ‘Trouble
Somewhere’ with the fabulous catchy line ‘when drink from this lonely
fountain’ is where the killer melody kicks in and proves to be the tasty filler
between the conventional rocker ‘100 Days
in Heaven’ and the neo traditional ‘Please
Excuse Me (While I Feel Sorry for Myself’. Just perhaps when a little
breather is required, Simon comes up trumps with a slice of pure mellow in the
album’s pivotal track ‘Another Page’.

Inevitably in today’s climate such a left field production
is a sure fire fit to be courted by the Americana contingent and the final
three tracks to mention throw a touch of diversity into the mix. ‘Obvious to You’ and ‘Homesick’ both draw influence from the
rock n’ roll side of country music and race along with a hearty beat. Album
closer ‘Over Here’ possesses a deeper
groove than its track list predecessors and signs off the record on a slightly
lower key note with the organ making an effective appearance on a lengthy near
six minute piece, pushing the whole playing time just short of the three quarter
hour mark.
Hefty praise is fully warranted on Simon Stanley Ward for
channelling his style, acumen and heart into a record which resonates with
acres of impressive effect. The challenge is now to raise the profile and show
a wider market that a sincere brand of high quality and intelligent country
music is bubbling under within the UK’s vibrant indie scene.