
This inaugural tour for Will was on the back of his acclaimed new album SMALL TOWN DREAMS, but this record is only a small part of an extensive back catalogue and far from dominated a performance spilt by the inevitable art centre interval. With a nod to the symmetrical, both sets were opened by Will in solo mode before being joined by the band. The presence of Will on acoustic rhythm guitar and occasional harmonica made this a five piece combo which perhaps took to the limit the sonic capacity of this confined location, probably suited more to a less full on sound.
Whether you consider Milton Keynes as heartland UK, Will
Hoge is absolutely the personification of heartland USA. As we learnt by the
introduction to the song that 'feeds the kids', Will absorbed his inspiration
from across the dial of the American soundtrack, whilst growing up in a town that
more than shaped his outlook. The influence of the traditional country he
listened to back then forms the backbone of his song writing style, in contrast
the sound composition of drums, guitars and piano leans heavily in the rock
direction. This leaves Will in the conundrum of where to market his music.
Going back to 'that song', which Will exclaimed as ‘changing
his life’, ‘Even If It Breaks My Heart’
was taken to country and radio heights by the version recorded by the Eli Young
Band and proved that the winning formula existed within the arsenal of the
songwriter’s repertoire. Following it up has been tricky for Will as well as
stepping out of the shadows into the limelight of being a respected performer
of similar stature to his acclaimed writing. The new album possesses many radio
friendly moments should the powers that be choose to engage in Will’s style as
we heard tonight in tracks such as ‘Desperate
Times’, ‘Growing Up Around Here’ and ‘Better
Than You’. Surprisingly album anthem ‘Middle
of America’ was left off the set list, but more than made up by the
poignant signature track from the record, ‘Little
Bitty Dreams’.

As intimated the show seemingly picked up intensity and pace
during the second half, probably as a result of the band settling into their
groove. A trio of songs that were previously unfamiliar made a profound impact
in this segment of the show. ‘Another Song
Nobody Will Hear’ summed up perfectly the frustrations of an aspiring
songwriter and ‘Daddy Was a Gambling Man’
showed that Will was prepared to go straight to the bottom of the often
forgotten vice. The third of these three tracks new to the ear acted as the
show closer which surprisingly had the omission of an encore. Anyhow ‘The Highway’s Home’ was a suitable
finale to send folks away happy. Banjo, fiddle and steel may be lacking in Will’s
approach to music making, but the line ‘a head full of Hank Williams songs’
demonstrated a kind nod to tradition which was topped by all five band members
stepping off mic to deliver a snippet of the Hank classic ‘I’m So Lonesome I Could Cry’.