For independent evolving artists seeking growth, impact needs to be strong and straight to the point. On a third album positioned to accrue fresh international recognition, Jade Turner has instinctively created a record instantly luring the listener into repeat plays from a prominent pole introduction. BREATHE blends powerful strains of big sound country pop rock with a subtler retro golden lining to embolden writing true to the personal spirit of plying song with sincere emotion. We are all grown up to know ‘Americana music’ transcends the land of 50 states, so Manitoba-based Turner can curate a small niche of a wide reaching movement to evoke a generational bonding of Faith Hill meets Morgan Wade.
An awful lot is packed into a tight 35-minute running time with perhaps the jury out on opening the album via a short untitled instrumental segment. Within a minute, a rocked up inspiring anthem brings a powerful vocalist to the fore. ‘That Wind’ is lyrically packed with sound advice as sonically you are taken back to the turn of the century vibes of Reba/Martina/Faith where country crossed over with credence. Themes of self-care, wise advice and mooted reflection thread through the ten songs with the album’s cyclical nature culminating in resurgent closer ‘Deadweight’ heralding a return to a powerful tone with a person now in control.
Two further tracks fuelling the initial spark of the album’s impact include the ‘be true to yourself’ pop country gold of ‘Stay Wild Child’ and tub thumping bursts emanating from ‘Taking it Easy’, where once again we are wonderfully tossed back to a golden era. Turner, a proud Canadian with an indigenous heritage, has nailed one half of a defining musical persona with a strong twist just around the corner.
Those partial to a more traditional country sound are sure to be smitten with a quartet of gems embedded deep into the album’s soulful interior. Leading the way is the utterly divine ‘Slow Dance’, a sure fire candidate to grace many a playlist and linger long after an album’s early drive has waned a little. This corker of a track is dripping in melodic gold, rolling out as a pensive duet with two voices finding common ground in a pursuit of fragile love. Turner and her duet partner Sebastian Gaskin melt hearts amidst magical pedal steel. This track is paired so well with the next in line ‘We Said Yes’, a song tinged with regret capturing the heart of what the writing appears to want to achieve. Turner sums up her writing hopes in “The album is a therapy session for me. I don’t normally talk about my vulnerabilities, but this is my way of talking about it - by singing it.” Listeners will concur on the effectivity of such an approach.
This wonderful quartet in the second half continues with a classic feel to ‘Wandering Soul’ and a pukka acoustic backdrop to your archetypal break up song in ‘You’re Only Nice When I’m Leaving’. Two stellar additions to those won over by smart understated songs acting as an antidote to a polar brashness.
The two final tracks under scrutiny are paired in the first half with title song ‘Breathe’ being one of the slower offerings with a delightful melody in a pre-chorus segment. A hushed number with a clear message to oneself. ‘Marion’ is one of those beautifully constructed story songs maybe taking its cue from ‘Jolene’ in accepting that sometimes you have to accept defeat. While wrapped in the pop rock coating, this song lamenting lost love scores highly when assessing the album’s overall worth.
Jade Turner will turn ears when BREATHE finds the right homes. She has filtered sufficient help in writing and production to ensure her own endeavours reach anticipated heights. Guitar blasts make it generic; bouts of twang are more specific. Intertwined with prime songs generates an album of substance. Breathe was also the title of one of the crossover giants from a generation ago and this mid 2020s namesake takes some of the pop country gloss spicing it up with a trad seasoning and stellar writing harnessing the core of human emotion. Ripe for that Canadian cultural knack of promoting astutely to overseas fans.